Elle Shoel is a neo-florist and creative based in North London. Her floral designs & creative direction are inspired by music, literature, and subculture - she draws on these to create modern, unique and individual designs. Elle coined the term neo-florist to reflect her unconventional style & influences.

Her services include floral stage set design, photo & video set design, installations, events, PR send outs, subscriptions & contracts, workshops, weddings.

Her clients have included Chopova Lowena, The Last Dinner Party, Boiler Room, Wet Leg, Camden Market, Cult Beauty, Chivas Regal & The Official MOBO Awards.